This is a campaign by Nippon Paint to introduce to the consumers that they can paint all surfaces. During their launch event they will also be introducing 5 blobbies to represent each surfaces. The launch event was at Fahrenheit 88, Kuala Lumpur
from 24th April to 31st May.
In the early stages it was just for me to create social postings as a countdown to the event and to highlight the surfaces.
The idea of this is to illustrate interior spaces and highlight each surfaces in colour. I drew them with Italic pen and then scanned it into AI and live trace it then fill in colours. Every elements used for this event promo was hand drawn by me.
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The postings's art direction and look and feel was then adapted into all other digital collaterals such as the corporate site carousel banner, landing overlay, Events page and GDN banners, to promote the event
Nippon Paint Corporate website overlay
Nippon Paint Corporate website carousel banner
Nippon Paint Corporate website roadshows and exhibition page
Digital Screen video for the event launch
Fully illustrated video was broadcasted in digital screens at Pavillion KL (left) and the main entrance of Fahrenheit 88 (right).
